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Retained by MidFirst Bank to lead its RFP response to Arizona State University, successfully securing and implementing an 11-year exclusive strategic banking and sports marketing partnership, beating out six other banks including Wells Fargo (20+ year incumbent) and Bank of America. MidFirst had never competed in this space before and did not have a solution architected or “stood up” when the firm was retained to quarterback the RFP response. The partnership incorporates affinity banking products and co-branded banking cards (debit, credit, prepaid) for ASU students, employees, alumni and fans, construction of multiple on-campus banking centers, installation of dozens of ATM machines, and a comprehensive sponsorship package with Sun Devil Athletics. https://news.asu.edu/content/asu-selects-midfirst-bank-banking-services-strategic-partner
Jeff Sermon, President / CEO of Utah Community Credit Union
Mark Driscoll, President of First National Bank
A major regional bank in the central U.S. was considering implementing instant issuance at their 650 branch offices. Runge & Company was retained to perform an initial feasibility study and develop two technical strategies – a “best of breed solution” and a price sensitive solution.
Runge & Company created a business model for instant issuance within the client's banking environment, and analyzed a wide range of financial parameters to determine the potential return on investment. We reviewed the client's current system of issuing debit cards and determined the technical requirements for integrating their DDA system, a third party card management system, and the proposed instant issuance architecture.
Our deliverables included developing an implementation timeline, completing an operational analysis of security requirements, and reviewing MasterCard's best practices for instant issuance. The study was completed in less than two months and included several on-site consultations and a final presentation to senior management. The client selected one of the three vendor solutions recommended by Runge & Company. The client ultimately expanded a 30-branch pilot to all branch locations.
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