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Fifth Third Bank and Cedarville University
Introduce Campus Card Program
 -  9/6/11
Cincinnati – Fifth Third Bank and Cedarville University announced today the introduction of
the cedarville1card, a combined campus ID and debit card for students, faculty and staff.
The cedarville1card is the first campus card program for both Fifth Third Bank and
Cedarville University and will allow cardholders to use their campus ID for ATM and PIN-
based debit card transactions both on and off campus.

Cedarville University is located in Cedarville, Ohio with an enrollment of more than 3,200
undergraduate and graduate students. Fifth Third Bank currently operates two ATMs on
the 400-acre campus.
"We are excited to expand our relationship with Cedarville University and introduce our very first campus card program," said Jon Groch,
senior vice president and director of Bankcard Services for Fifth Third Bank. "The cedarville1card will offer users convenient access to
their money through a card they already carry for campus access and activities." Groch adds that the Bank expects to partner with
additional schools to expand its campus card program portfolio.

"The cedarville1card allows us to expand the functionality of our campus ID, providing convenience for our students," said Cedarville
University Director of Accounting Mark Biddinger. "It also allows us to streamline our payment operations and disburse funds including
financial aid directly to a student’s checking account."

The cards are now available beginning with the fall 2011 semester. To use the cedarville1card as a debit card, cardholders will need to
link to a Fifth Third Bank checking account.

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $111 billion in
assets and operates 15 affiliates with 1,315 full-service Banking Centers, including 103 Bank Mart® locations open seven days a week
inside select grocery stores and 2,435 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia,
Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking,
Consumer Lending, and Investment Advisors. Fifth Third also has a 49% interest in Vantiv, LLC, formerly Fifth Third Processing
Solutions, LLC. Fifth Third is among the largest money managers in the Midwest and, as of June 30, 2011, had $276 billion in assets
under care, of which it managed $25 billion for individuals, corporations and not-for-profit organizations. Investor information and press
releases can be viewed at Fifth Third's common stock is traded on the NASDAQ® Global Select Market under the symbol
"FITB." Minimum of $50 required to open a checking account. Fifth Third Bank. Member FDIC.

Located in southwest Ohio, Cedarville University attracts 3,200 undergraduate, graduate, and online students to more than 100 areas of
study. Cedarville is a Christ-centered learning community recognized nationally for rigorous academic programs, strong graduation and
retention rates, accredited professional and health science offerings, and leading student satisfaction ratings. Visit the University online
© 2012 Runge & Company
Management Consulting for Strategic Debit Card Programs